A dead website would
have no meaning for your visitors. Although, technically speaking a website is
an inanimate item but treating it in the same fashion would not fetch you any
business. These days, visitors enjoy coming and sticking around on a website
that is more lively, compelling and has the necessary ingredients to keep them
engaged. This is where the web design plays an imperative role. Sites that
acknowledge the fact that they are meant for human beings in other words they
are interactive seem to go a long way and have a positive impact.
As a simple formula, work
on a human compatibleweb design and you will see your website surviving and thriving more that
you may have ever anticipated. Two way communications on the internet is of
utmost importance irrespective of the fact what may be the nature of your
business. Traits of such websites would include key items like rich storytelling,
high degree of engagement, deep inspiration and respect for any site visitor.
Respect plays a role more
than you can ever imagine!!
Give it some thought and
try to find out what do people want in life? One item that tops the list is
respect… yes they want to be respected! This also holds good for your site
visitors. This is where your web design would play a crucial role as your
website should have the ability to understand the needs of your visitors.
For you to be a
successful designer, your aim should be to understand the demographics of your
site visitors. You would need to spend quality time just to figure out who are
your customers and what is it that really like. Only then would you be able to
come up with a compelling web design that is meant for humans.
Effective storytelling
can play a crucial role
You may have noticed
this but humans love to hear stories so it’s of no surprise if you inculcate a
design that encourages rich storytelling. Websites like for instance news sites
do this all the time. At the end of it they would want to involve and engage as
many visitors as possible. Another instance could be things like ‘breaking
news’ which is handled by not just publishing an article but also to support
the content with latest videos and dramatic images. Such websites also tend to
be linking out to several other websites thus offering the visitor plenty of
choices. All of this is based on offering a rich storytelling experience to the
visitor and a reason for them to engage.
Look for ways to engage
site visitors
Websites can be termed
as successful if they have the power to engage audiences. Heavy engagement
involves a reason for your visitors to stick around and come visit your website
on a more regular basis. If you can offer a solid reason for them to stick
around then you are in business.
Let’s take YouTube for
instance. The website is so simple but the concept is very strong. As a human
being you can get to watch any video clip of your choice and as per your
interest level. For obvious reasons you have a solid motive to be engaged on
such a website. Not only do you watch videos but you can also upload your own
video for others to see and this in turn encourages heavy engagement.
Create a sense of
inspiration
At times, designers seem
to be narrow minded and tend to come up with a web design that has no reason
for inspiration. They would just focus on branding stuff like logos, colors and
trademark. To a certain extent they may be right but the website would have no
meaning for your visitors in the real world.
A well thought of web
design will always reinforce your brand identity and would use the brand
elements to inspire your site visitors. Do try to make people understand your
brand and try to give them what they need. Take for instance Disney. They know
what people want and why them come and visit their site. In addition to brand
they would offer a solid reason for repeat visitors.
As a source of
inspiration, offer a strong story, get your visitors involved and engage them.
Try not to frustrate your visitors and always ensure your site offers much more
than what your visitor would expect. Keep the web design simple yet effective
for humans and see how you can create an impact.
About
the author
Vaibhav has considerable
experience in web design and human behavior. He offers sound advice on how to
create sites that have a far reaching impact. To know more visit www.itchimes.com
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