Let’s admit this that online merchants are constantly
feeling the heat of competition. New marketing strategies get devised almost
daily to propel the business. People are now using mobile devices more than
they do ever before. Their fingers are continually running over mobile’s smart
swift screen to browse the web. The new era is thus for mobile shopping. This
seems more convenient and why not after all they are exploring the world of
possibilities by just a handheld device.
A website design for mobile ensures that the users will get
to visualize a website in a smooth manner irrespective of their screen size.
Earlier, if the screen size of a mobile phone is smaller then it becomes a
tough task to read the content. The image also does not appear over the screen
in a good resolution. Some online merchants also use responsive design for
mobile to solve this problem.
Since most of the online retailers have their own e-stores,
this certainly affects their business. A consumer may get highly annoyed after
not been able to read any information from a certain website on his or her
mobile device. The goal of all companies is always to create and retain
customer base by providing them 100% satisfaction through their services and
products, such marketing clinches cost dearly. Hence, much emphasis is now
given on the compatibility of a website design on other devices other than
desktop. Let’s know some of the reasons that drive a businessman for choosing
this design.
Fast loading
The life today is fast paced and everyone loves speed. So,
why a user will have to wait for a website to get load? People are simply not
willing to wait; they simply opt for other website that loads faster. This has
been proved by many research studies on behavior of mobile users that almost a
whopping 40% of the users just leave a web page due to its slow loading
process. A web designing in accordance to mobile devices ensures fast
loading. Customer Retention
This is in fact one of the key reasons of people switching
to have a responsive design. This allows the retailers to add more
functionality for their customers. It becomes possible to make special offers
and discount coupons for the customers in a easy manner by such design. Many
people today tailor made their websites according to mobile design to impart
best customer experience. This is more targeted for smartphone users as their
number is increasing with each passing day. Such little things matters a lot
for a customer.
Fast Checkout Facility
Does not this seems very frustrating to re-enter all the
confidential information pertaining to your credit card for payment after
choosing the items in a shopping cart? People just abandon the idea of buying
anything from a website if the check-out is too lengthy or cumbersome. The
websites whose design is more optimized for mobile phones have quick and easy
check-out facility for the sake of convenience. This keeps a customer happy and
motivates to shop more frequently also.
Apart from these, there are many other reasons too like
better conversion rate due to excellent and enhanced mobile experience.
Whatever may be the reason, the matter is that mobile optimized websites is
currently in the trend and there is absolutely no disadvantage of this
designing. People earlier hire designers for responsive design and now they are
going after designers who can design brilliantly for specific mobile types. The
visual appeal of such mobile optimized designs remains unmatched. There are
many IT companies that are currently offering this service at economical rates.
Author
Information
Krishna Patel work with Apeiront as an expert writer for
website and guest post. They provide best responsive web design service to the
global. Them highly skilled responsive web designer fulfill clients’
requirements easily. If you have any question than draft mail here
info@apeiront.com
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